White Flare

Scarlet & Violet—White Flare Set

The Pokémon Trading Card Game (TCG) remains a global phenomenon in 2025, with over 673,000 monthly searches for “Pokémon cards” highlighting its enduring appeal. The Scarlet & Violet—White Flare set, released on July 18, 2025, is a standout expansion, forming half of a unique dual set alongside Scarlet & Violet—Black Bolt. Focusing on the Unova region’s Pokémon, White Flare features 156 Pokémon with a spotlight on Reshiram ex and Trainer-Pokémon synergy. With over 100 cards, including special illustration rares and nostalgic foil patterns, this set captivates collectors, players, and investors. This guide covers general information, chased cards, product selection, investment potential, and tips for engaging with White Flare.

From Reshiram ex to Keldeo ex, let’s explore why Scarlet & Violet—White Flare is a must-have in 2025 and how to source authentic products from trusted retailers like Card Chill.

General Information on White Flare

Scarlet & Violet—White Flare is a special expansion in the Scarlet & Violet series, released on July 18, 2025, with its Japanese counterpart, SV11W White Flare, launched on June 6, 2025. Paired with Black Bolt, it completes a dual set featuring all 156 Pokémon from the Unova region (Pokémon Black and White, Black 2 and White 2). White Flare includes over 100 cards, with a focus on Fire and Water-type Pokémon like Emboar and Samurott, and introduces Black White Rare (BWR) cards with monochromatic designs. Each Booster Pack contains 7 cards (Japan) or 10 cards (English), including 1 Basic Energy. The set is playable digitally via the Pokémon TCG Live app starting July 17, 2025.

Key features include:

  • Over 100 Cards: Including 10+ Pokémon ex, 20+ illustration rares, and special Black White Rare cards.
  • Nostalgic Elements: Features rainbow Poké Ball and Master Ball foil patterns, plus nostalgic Black & White Series holofoils.
  • Theme: Centers on the Unova region’s “truth” theme, with Reshiram ex as the flagship Legendary Pokémon.
  • Prerelease Events: Held from July 4, 2025, for early access to cards.
  • Mechanics: Emphasizes synergy with Trainer cards and high-damage attacks for competitive play.

The set’s focus on Unova Pokémon, unique art styles, and competitive viability makes it a cornerstone for collectors and players.

Chased Cards in White Flare

White Flare boasts high-value chase cards prized for their artwork, rarity, and gameplay potential. Here are the top chased cards, based on secondary market values and collector sentiment as of August 2025:

1. Reshiram ex (Black White Rare)

  • Details: A monochromatic white design with Reshiram in a fiery pose, featuring the 150-damage Blue Flare attack and high HP (320).
  • Value: $100–$250 (PSA 10).
  • Why Chased: Exclusive BWR rarity, low pull rate (1 in 800 packs), and Reshiram’s fanbase drive demand.
  • Tip: Prime for grading due to its unique aesthetic and competitive Fire-type decks.

2. Keldeo ex (Special Illustration Rare)

  • Details: A vibrant depiction of Keldeo in a misty, aquatic scene by artist rika, with a 130-damage Hydro Kick attack.
  • Value: $80–$200 (PSA 10).
  • Why Chased: Mythical Pokémon appeal, stunning artwork, and synergy with Water-type decks.
  • Tip: A collector’s gem for Unova-themed collections.

3. Emboar (Special Illustration Rare)

  • Details: Features Tepig’s final evolution in a dynamic, flame-filled artwork with a 180-damage Heat Crash attack.
  • Value: $60–$150 (PSA 10).
  • Why Chased: Nostalgic starter Pokémon and high-quality artwork by Tetsuya Koizumi boost collectibility.
  • Tip: Pair with Fire Energy accelerators for competitive play.

4. Samurott (Illustration Rare)

  • Details: Oshawott’s final evolution in a serene water scene, with a 140-damage Aqua Blade attack.
  • Value: $50–$120 (PSA 10).
  • Why Chased: Popular Unova starter and detailed artwork make it a collector favorite.
  • Tip: Collect alongside Tepig and Oshawott for a complete evolution line.

5. Unova’s Professor Juniper (Special Illustration Rare)

  • Details: A Supporter card with Professor Juniper in a research setting, allowing players to draw 7 cards by discarding their hand.
  • Value: $40–$100 (PSA 10).
  • Why Chased: Competitive utility and nostalgic Black & White Series tie-in drive demand.
  • Tip: Essential for deck-building and collector displays.

Other notable cards include Oshawott (illustration rare, valued for its adorable art by rika) and Reshiram (promo, Unova Poster Collection), prized for their collectibility and synergy.

Product Selection for White Flare

White Flare offers various products tailored for collectors, players, and investors. Here’s a breakdown of the best options:

1. Booster Box (20 Packs, Japan; 36 Packs, Deluxe)

  • Best For: Collectors and investors chasing rares like Reshiram ex or Keldeo ex.
  • Contents: 20 packs (7 cards each, Japan) or 35 cards per Deluxe Booster Pack (Japan, 1 AR guaranteed), with English versions varying. Enhanced Booster Boxes may include promos.
  • Price: $80–$120 (Japan), $150–$200 (Deluxe/English).
  • Tip: Hold sealed for long-term investment; Deluxe packs offer better pull rates.

2. Elite Trainer Box (ETB)

  • Best For: Beginners and collectors seeking a complete experience.
  • Contents: 9 Booster Packs, 65 Reshiram-themed sleeves, dice, counters, a storage box, and an exclusive promo (e.g., stamped Reshiram).
  • Price: $50–$60, with Pokémon Center ETBs at $65–$80.
  • Tip: Pokémon Center ETBs include unique promos, enhancing collectible value.

3. Booster Bundle

  • Best For: Budget-conscious collectors or casual players.
  • Contents: 6 Booster Packs, offering a cost-effective way to pull cards like Emboar or Samurott.
  • Price: $25–$35, with pre-order deals at $43 (originally $60).
  • Tip: Ideal for casual collecting or gifting.

4. Unova Poster Collection

  • Best For: Collectors seeking promos and display items.
  • Contents: 2 White Flare Booster Packs, 2 Black Bolt Booster Packs, 3 promo cards (Snivy, Tepig, Oshawott), and a two-sided poster.
  • Price: $20–$30.
  • Tip: Great for Unova-themed collectors and display enthusiasts.

5. Binder Collection

  • Best For: Collectors organizing cards.
  • Contents: 5 Booster Packs and a 9-pocket album featuring Reshiram.
  • Price: $25–$35.
  • Tip: Perfect for storing White Flare illustration rares safely.

Shop these products at Card Chill’s Pokémon Cards page, offering authentic singles and sealed products shipped from West London.

Investment Potential of White Flare

White Flare offers strong investment potential due to its unique dual-set structure, nostalgic Unova theme, and high-demand chase cards. Here’s why it’s a smart choice for 2025:

  • High-Value Chase Cards: Cards like Reshiram ex ($100–$250 PSA 10) and Keldeo ex ($80–$200 PSA 10) are stabilizing at high values, with potential for growth as supply decreases.
  • Sealed Product Appreciation: Booster Boxes ($150–$200 retail) and Pokémon Center ETBs could double in value within 5–10 years, especially with limited print runs.
  • Nostalgic Appeal: The Unova focus and Black & White Series holofoils tap into nostalgia, driving long-term collectibility.
  • Unique Rarities: Black White Rare cards (e.g., Reshiram ex) and Master Ball foils are exclusive, boosting scarcity-driven value.
  • Scalping and Demand: Pre-order prices for Booster Bundles dropped from $60 to $43, but secondary market prices for sealed products are rising due to high demand.

Risks to Consider:

  • Market Volatility: Prices may fluctuate based on pull rates and meta relevance.
  • Counterfeits: High-value cards like Reshiram ex are targets for fakes—buy from trusted sources like Card Chill’s Pokémon hub.
  • Pull Rates: Low pull rates for BWR and SIR cards (e.g., 1 in 800 for Reshiram ex) make pack opening risky for investors.

Investment Tips:

  • Hold sealed Booster Boxes or ETBs for 5–10 years for maximum ROI.
  • Grade high-value cards like Reshiram ex or Keldeo ex with PSA or Beckett to boost value.
  • Monitor TCGPlayer or eBay sold listings for price trends.
  • Focus on Pokémon Center exclusives and Deluxe Booster Packs for scarcity-driven value.

Tips for Engaging with White Flare

  1. Collect Strategically: Prioritize Black White Rares, special illustration rares, and promos for collectibility and value.
  2. Build Competitive Decks: Use Reshiram ex or Keldeo ex for Fire and Water-type strategies—test on Pokémon TCG Live.
  3. Join Local Leagues: Trade and play at events found via the Pokémon Event Locator.
  4. Protect Cards: Use sleeves, top loaders, and binders to maintain mint condition for grading or trading.
  5. Stay Informed: Follow Card Chill’s TCG Sets page for updates on White Flare products and trends.

Where to Buy White Flare Products

Purchase authentic White Flare cards and sealed products from Card Chill. Their Pokémon Cards page offers singles, Booster Packs, and ETBs, shipped from West London, ensuring no counterfeits. Visit Card Chill’s TCG Sets page for detailed set information.

White Flare FAQ

When was White Flare released?

July 18, 2025, with prerelease events starting July 4, 2025.

What are the most valuable cards?

Reshiram ex ($100–$250 PSA 10), Keldeo ex ($80–$200 PSA 10), and Emboar ($60–$150 PSA 10).

Is White Flare a good investment?

Yes, due to nostalgic Unova appeal, unique Black White Rares, and strong sealed product potential.

Conclusion

Scarlet & Violet—White Flare is a landmark Pokémon TCG set in 2025, blending Unova nostalgia with innovative Black White Rares and competitive gameplay. From chase cards like Reshiram ex to investment-worthy Booster Boxes, it’s a must-have for collectors and players. Start your White Flare adventure with authentic products from Card Chill and join the Pokémon TCG community today!